Jory Des Jardins
Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique visitors at the time of its successful acquisition by SheKnows Media in late 2014. As head of Global Strategic Alliances at SheKnows Media she developed additional revenue streams and led Makeover Solutions, an AR-technology software licensing business unit acquired by SKM.
As the primary evangelist of social influence to agencies and brands Jory established and grew strategic partnerships with top advertisers, tech, and revenue partners and she established new revenue lines, overseeing programmatic advertising, affiliate revenue models, content sales and platform licensing. Later, she developed a partnership pipeline that positioned her company toward exit.
As a startup advisor and consultant, Jory focuses on companies that are evolving their digital practices, consumer marketplaces, and new digital media technologies and platforms, including AI, Blockchain and AR/VR/MR. Her stage focus is post-Series-B, when companies are contemplating their scale and exit options.
In addition to her work with Tribal, she joined the advisory teams for PracticalXR, a token-based Mixed Reality data and analytics platform, and SheWorx, an organization that supports over 20,000 early-stage female founders. And she joined Index, a partnership of Fortune 500 brand marketing leads who are leveraging their expertise and networks on behalf of differentiated, scaling startups.